Vuboi
a community-driven wellness product, designed and brought to life by one designer who refuses to stop at the handoff
read the case study →casebookwork, 2021 to now
six products, from fertiliser kiosks across Indonesia to a wiki built on classical texts. Each one splits the work honestly: what a machine did, and what stayed a human decision.
Surau
an Islamic wiki built on classical texts, designed around one rule: never let someone believe an answer they can't verify
read the case study →iPubers
redesigning how Indonesia redeems subsidised fertiliser: a Rp 200B billing problem cut by 99.9% in two years
read the case study →Rekanesia
a multi-brand design system: one source of truth that lets one product become many brands across design, web and native, without rebuilding
read the case study →Numi
a market intelligence platform for field teams, redesigned so account executives know exactly what to do each day and managers can see whether the market is covered
read the case study →Rekan
turning about 27,000 fertiliser kiosks across Indonesia into a connected point of sale, so a company that sells through partners it doesn't own can see what's happening on the ground
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