work / case study 02
Surauanswers you can check
an Islamic wiki built on classical texts, designed around one rule: never let someone believe an answer they can't verify
- role
- product design, UX research, AI-assisted development
- industry
- religion & education
- platform
- web app
- year
- 2025
the brief
Surau didn't begin with a technology. It began with a discomfort. Ask an AI a question about Islam and it answers instantly, fluently, with total confidence. Ask where the answer came from, and the confidence falls apart. For a recipe that's fine. For someone's faith it's quietly dangerous: a person can be confidently misled about something they hold sacred, and never know it.
So the product got one job, and it became my entire brief: never let someone believe an answer they can't verify.
designing for verification
Most products in this space optimise for more answers, faster. I chose the opposite. A single answer you can trace back to a real page in a real book is worth more than a thousand fluent answers you have to take on faith.
I designed the conversation like an interface. Where does a reader get confused? Where do they need proof instead of prose? Every answer hands the reader the page: the heading, the exact page number, a verbatim quote and a link straight into the source.
designing for refusal
Everyone's instinct is to make the product answer better. I spent my energy on the opposite: making it trustworthy enough to say "this isn't in the source." A product about faith that confidently invents an answer is worse than one that admits a limit, so a graceful, honest "I don't know" was a deliberate design decision.
ai in the loop
Technology can organise knowledge and enforce a process. It can't judge whether a translation is faithful to a sacred source. That judgment belongs to people with real training.
- classical texts
- retrieval
- draft → review → publish
| step | the agent | me |
|---|---|---|
| answers | finds the passage and drafts the answer | designed every answer to carry the heading, the page, a verbatim quote and a link |
| limits | says when a question isn't in the source | made that refusal feel like integrity, not failure |
| review | enforces draft, review, publish, so nothing reaches a reader unreviewed | brought in a scholar from Al-Azhar University to judge whether what's reviewed is right |
| scale | ran retrieval that genuinely worked | did the math at scale, and paused the costly part |
the hard calls
Partway through, I watched a process quietly burn far more resources than it should, saw the warning, and let it run anyway. I paid roughly twelve times over for that lesson: a negative signal is a reason to stop.
Then the hardest call. Retrieval worked, but as a solo builder the economics at scale didn't close, so I paused the costly part and changed the order: build the clean, verified library first, starting with the Qur'an on an official, government-published foundation, and earn the right to retrieve over it later.
where it's headed
A clean, canonical, human-verified library of classical Islamic knowledge, and only then answers built on data that has earned them. Shipping the wrong thing fast is still shipping the wrong thing.